Cultured meat, a healthier and more sustainable alternative to conventional meat, faces consumer resistance. This article explores the reasons behind this resistance and proposes that effective communication about the production and benefits of cultured meat can enhance consumer acceptance. By addressing concerns and educating the public, we can pave the way for a future where cultured meat becomes a widely embraced protein source. Let’s unravel the barriers and embrace a more sustainable and ethical food system.

Image courtesy of interviewee. December 12, 2023