Marketing

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Business

Pandemic Aftershock

University of Leicester Paul Baines
Business

Consumers’ motivations for adopting a vegan diet

University of Portsmouth Mahsa Ghaffari
Business

Does travel desire influence COVID-19 vaccination intentions?

University of Portsmouth Yuksel Ekinci
Business

Managing Adversity: Brands and COVID-19

Indian Institute of Management Lucknow Anirban Chakraborty
Business

Knowledge creation in complex inter-organizational arrangements

Monash University
Business

Contract Length Determination in the B2B Service Industry

Monash University
Business

Internal market orientation, interdepartmental relationships and market performance

Newcastle University
Business

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

Southern Cross University
Business

Valuing intrinsic and instrumental preferences for privacy

Boston University
Business

COVID vaccine and generation Z – a study of factors influencing adoption

Abu Dhabi University
Business

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Boston University
Business

Advertising and the Marketplace

Tufts University Lynne Pepall
Business

Netnography and a summative content analysis approach to market research

Leeds Beckett University
Business

Arousal enhances herding tendencies when decision making

University of Melbourne
Business

Business relationships in the industrial network literature

University of Melbourne
Business

Who is the winner in an industry of innovation?

University of Toronto
Business

When Two Wrongs Make a Right

University of Alberta
Business

The entrepreneurship marketing environment

University of East London
Business

How Brands Acquire Cultural Meaning

Boston University
Business

Adopting self-service technology to do more with less

University of Brighton
Business

Reality, realism, measurement, and C-OAR-SE

University of Warwick
Business

Models of Franchising for Social Enterprise

James Cook University
Business

Children’s exposure to alcohol marketing within supermarkets

Imperial College London
Business

Children’s Real-time Exposure to Alcohol Marketing

Imperial College London
Business

Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

ESSEC Business School
Journalism and Media

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Goldsmiths University of London
Business

Design elements in product packaging
Business

The Effects of Free Sample Promotions on Incremental Brand Sales

City University of New York
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