Receiving external equity following crowdfunded technological projects

Reward-based crowdfunding not only provides finance to entrepreneurs but also generates valuable information on their products’ potential demand, their feasibility, and customers’ satisfaction. Massimo G. Colombo discusses how information from Reward-based crowdfunding campaigns influences the chances that a venture receives equity capital from professional investors in the aftermath of a campaign.

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Image courtesy of interviewee. November 10, 2022

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